AI agentPart of the Xicmo team
GEO Agent
The generative engine optimisation agent that checks whether AI assistants cite you — and what to change when they don't.
Probes the assistants, scores your visibility, finds who they cite instead, and tells you what to fix.
- 48-hour free trial
- 600 credits
- No credit card required
Updated
- Today's run
- Define seed queriesDone
- Probe the assistantsDone
- Fix what you lostYour call
Ready for you
Example- Multi-model visibility probingReady to review
- Competitor share-of-voice on your queriesNew
- Weekly scoring with trend historyQueued
- capabilities, one workspace
- 6capabilities, one workspace
- steps from sign-up to first result
- 3steps from sign-up to first result
- free trial, no card
- 48hfree trial, no card
- a month on Lite
- $49a month on Lite
Quick answer
What is GEO (generative engine optimisation)?
Generative engine optimisation is the practice of making a brand more likely to be named in answers produced by AI assistants — ChatGPT, Perplexity, Gemini and the rest — rather than in a ranked list of blue links.
It matters because the interface changed faster than the measurement did. When an assistant answers a buying question, it usually cites a handful of sources and names one or two products. Being absent from that answer is invisible in every traditional analytics tool: there is no impression to count and no position to track. GEO exists to make that absence measurable.
Before and after
What changes when you use the GEO Agent?
Your seed queries are put to the assistants directly, and you see whether you were named.
Without Xicmo
- You have no idea whether ChatGPT mentions your brand when someone asks it to recommend a tool like yours.
- A competitor is being cited as the default answer and you will not find out until a prospect mentions it.
- Your analytics show a referral from an assistant, with no query and no context attached.
- Advice about AI search is generic listicles, none of it measured against your own brand.
- Nobody can say whether last quarter's content work changed anything in AI answers.
With Xicmo
- Your seed queries are put to the assistants directly, and you see whether you were named.
- The brands cited instead of you are recorded, so you know who currently owns the answer.
- Visibility is scored on a schedule, which turns a one-off spot check into a trend line.
- Recommendations are tied to the specific queries you lost, not to general best practice.
- The score before and after a content change is on the same chart, so the work is measurable.
How it works
How does the GEO Agent work?
In three steps: define seed queries, then probe the assistants, then fix what you lost.
- Step 1
Define seed queries
List the questions a buyer would actually ask an assistant — category questions, comparison questions, the ones where being named is worth money.
- Step 2
Probe the assistants
The agent puts those queries to multiple models and records what came back: whether you were cited, and which brands were named instead.
- Step 3
Fix what you lost
Each missed query comes back with the gap that caused it, so the content work is aimed at a specific answer you failed to appear in.
Capabilities
What can the GEO Agent do?
Probes the assistants, scores your visibility, finds who they cite instead, and tells you what to fix.
Multi-model visibility probing
Runs your queries against several assistants rather than one, because being cited by one model says nothing about the others.
Competitor share-of-voice on your queries
Records which brands get named when you don't, turning a missed citation into a specific competitor you can study.
Weekly scoring with trend history
Scores visibility on a schedule so the number becomes a trend rather than a snapshot argued about in a meeting.
Query-level gap analysis
Ties each loss to what was missing — coverage, specificity, or a source the model trusts more than yours.
Shared site context with the SEO and Content agents
Runs on the same site profile the rest of the workspace uses, so a GEO gap can be handed to the content agent without restating anything.
Per-site scoping for multi-site workspaces
Scores are tracked per site, so one workspace can monitor several brands without averaging them together.
Free, no sign-up
Try the GEO Agent's checks free
These 2 tools run one of the checks the GEO Agent does every day, once, on any page you choose.
Why it's different
A tracker that also tells you what to change
Most AI-visibility tools stop at measurement: here is your score, here is the competitor's, good luck. The number is interesting exactly once. What makes it actionable is the query-level gap — which specific question you lost, and what was missing from your coverage when the model answered it. That is the part this agent is built around, and it is why the output is a content brief rather than a leaderboard.
Why this channel
Buying research is moving into the assistant
A growing share of category research now happens in a conversation rather than a results page, and that conversation returns two or three names instead of ten links. The shortlist is shorter and the position is winner-take-most, which makes absence considerably more expensive than a low ranking ever was.
Pricing
How much does the GEO Agent cost?
The GEO Agent is included from the Lite plan at $49 a month, which comes with 500 credits, and in every plan above it. Credits meter real AI usage rather than seats and refresh monthly. You can try it free for 48 hours with 600 credits and no card, or buy a 24-hour day pass for $5, and cancel any paid plan in one click.
Not ready for a month? A day pass opens the GEO Agent and every agent but video for 24 hours. One payment, nothing renews.
Day pass, $5FAQ
GEO Agent FAQs
The questions people ask before they switch the GEO Agent on. Anything else, ask a founder.
What is generative engine optimisation?
The practice of making your brand more likely to be named when an AI assistant answers a question in your category — and, first, of measuring whether it currently is.
How is this different from an AI-visibility tracker like Profound or Otterly?
Trackers report the score. This agent reports the score and the gap behind it — which query you lost, what was missing when the model answered — and hands that to the content agent as a brief. Measurement without a next step tends to get checked twice and then ignored.
Which assistants does it check?
Several of the major ones rather than a single model, because citation behaviour differs sharply between them. A brand that ChatGPT names reliably can be absent from Perplexity entirely.
Can I really influence what an AI assistant says?
Partly, and honesty matters here. You cannot edit a model's weights. You can change what it retrieves and cites — coverage of the question, clarity of the claim, presence on the sources it leans on. That is a real lever, but it is slower and less deterministic than changing a title tag.
How quickly will I see results?
The first score lands on the first run. Moving it is content work, so expect weeks — and expect the movement to be uneven across models rather than a single clean line.
Does it publish or send anything without my approval?
Not unless you tell it to. Every agent drafts into a queue and stops there: you read it, edit it, and press publish, or you don't, and nothing leaves. The one exception is opt-in: a Content Writer drip schedule can publish each finished blog to a CMS you connected, and only if you choose that when you set the schedule up.
Do I need any technical setup?
Add your website URL and the agents start working. Connecting Search Console or Analytics makes the SEO and GEO agents considerably sharper, and both are OAuth — no keys to paste, no DNS records, no code on your site.
Is there a free trial?
Yes. Every signup gets 48 hours with every agent except the Video Agent, 600 credits to spend and up to 3 websites, with no card required. After that a $5 day pass opens the same agents for another 24 hours, or a monthly plan keeps them running. Credits meter actual AI usage rather than seats.
Can I cancel anytime?
Yes. Plans are monthly and cancel from billing in one click, with no contract or notice period, and you keep your plan until the month you paid for ends. Drafts you have already generated stay in your workspace.
Works with
Which agents work well with the GEO Agent?
Every Xicmo agent shares one workspace, one voice profile and one approval queue, so these run alongside the GEO Agent without extra setup.
- AI Content WriterThe AI blog writing agent that takes a keyword list all the way to published posts on your own CMS.Learn more
- Email Outreach AgentThe cold email agent that sends from your own mailbox — no sending domain to warm, no separate platform to buy.Learn more
- SEO AgentThe AI SEO agent that runs the whole loop — from crawling your site to telling you which fix moves which keyword.Learn more
48-hour free trial
Sign up today and run your whole marketing team free for 48 hours
- 600 credits to spend, no card needed
- Every agent: SEO, GEO, content, Reddit, X, email and more
- Up to 3 websites, the same as a Lite plan
- The Video Agent needs a subscription
The 48 hours start the moment you sign up.
The GEO Agent is included in the trial, and nothing publishes without your approval. See all agents