Free, no sign-up
UTM link builder
Add campaign tags to any link so Google Analytics shows exactly which post, email or ad brought each visitor.
This tool checks once. The SEO Agent works on it every day.
Meet the SEO Agent in Xicmo
Questions people ask
Should UTM values be lowercase?
Yes. GA4 treats Newsletter and newsletter as different sources, so pick lowercase names and keep them the same everywhere.
Can I use UTMs on internal links?
No. A UTM on a link inside your own site starts a new session and overwrites where the visitor really came from.
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