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Xicmo, autonomous marketing and distribution for growing teams.

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Getting started with Xicmo

Getting started

Xicmo is designed to do useful work within minutes of sign-up. Here's how to get the most out of your first session.

1. Add your website

After you sign up, you'll land on the onboarding wizard. Paste your website URL. We'll crawl it, read your copy, and generate a strategy document — industry, ICP, voice, positioning — that every agent uses as its source of truth.

2. Connect your channels

The Integrations page lets you connect Reddit, X, LinkedIn, Google Search Console, and GA4. The Hacker News agent needs no API key — it searches via Algolia and drafts Show HN, Ask HN, and comments for you to submit manually on news.ycombinator.com.

The X / Twitter agent posts via the free X OAuth tier (no paid X API needed). For tweet discovery (scanning buying-intent conversations to reply to), it uses Apify — set APIFY_TOKEN in your environment to enable it. Daily post drafts work without Apify.

Instagram — two paths in one agent

The Instagram agent ships with two distinct capabilities you can mix and match:

  • Path A — Content & engagement (ToS-safe). Connect an Instagram Business or Creator account via the Facebook Login button on the Integrations page (set FACEBOOK_CLIENT_ID / FACEBOOK_CLIENT_SECRET). The agent uses the official Graph API to fetch comments on your own posts, draft replies in your voice, and publish daily Post / Reel / Story drafts directly once you attach a mediaUrl. Without Facebook OAuth the agent still drafts captions; you publish manually.
  • Path B — Influencer outreach & negotiation (opt-in). Apify discovers creators in your niche, the LLM ranks them for brand fit, and the agent drafts cold first-DMs. For the actual sending, the agent uses an Apify DM-automation actor that signs into Instagram with session cookies you add in /agents/instagram (behind an explicit ToS warning). Once a creator replies, the negotiation autopilot drafts counter-offers within your budget; anything above a 10% headroom escalates to you for approval. Set APIFY_TOKEN (or the dedicated APIFY_IG_TOKEN) to enable. Bulk DM automation may violate Instagram's ToS — use a dedicated account, not your personal one. A hard daily cap of 20 first-DMs per workspace protects against accidents.

3. Review your first Action Items

Within a few minutes you'll see action items in the dashboard: keyword opportunities, Reddit threads with drafted replies, on-page SEO fixes, and a first blog post draft. Review, edit, and approve.

4. Set your auto-publish preferences

By default nothing is posted automatically. If you trust a channel, flip auto-publish on in that agent's Settings tab and the approval queue becomes just a notification feed.